OKLAHOMA CITY (BRAIN) — Celestial Cycles owner Sheridan Marquardt figures his BMX race business has tripled since the beginner-focused BMX Racing League arrived at the local track, where the Oklahoma City retailer is now a title sponsor of the facility.
“They approached us when they started the league, and I was just blown away by their idea. It’s been a huge success. The league sells out. They’ve got more kids than they can handle, which is great,” Marquardt said.